
OVERWHELM HAMBURGER and BAR STAND
Established: November 2023
Industry: Burger shop
Location: Gakugei-Daigaku, Tokyo
Owner’s motto: Never give up! Do it until you finish!
Text & Photo: Atsuko Tanaka
Tucked away in a quiet residential neighborhood a short walk from Gakugei-Daigaku Station is OVERWHELM HAMBURGER and BAR STAND. With its rugged, all-black exterior, you’d never guess it’s a burger shop. But step inside, and you’re met with a vintage chandelier, tiled flooring, and a dark pink bar counter—instantly evoking a “Whoa, this place is cool” kind of reaction. The mind behind this unique space is the owner, Riku.
Since elementary school, Riku was immersed in basketball, and it was during NBA broadcasts that he first fell in love with hip-hop. In junior high, he got hooked on Eminem, which led him down a rabbit hole of '90s hip-hop legends whose music heavily influenced the rapper.
Although he had a vague desire to “do something” after entering university, no clear path emerged. So, after graduation, he landed a job at a major security company. His turning point came at age 26, during a trip to New York. Starving and wandering the city, he randomly walked into a burger joint and had a moment of clarity. “This is it,” he thought. “Maybe I can build a shop where I could incorporate all the things I love.” After returning to Japan, he quit his job and began training in the art of burgers.
Where did you first start training?
I started working at a place called BROZERS' in Ningyocho. It was really strict—the boss ran the place with hotel-level hospitality standards. No beards allowed, and I learned so many important things beyond just cooking, like how to interact with people and communicate with coworkers. What was toughest was definitely cleaning. But thanks to that, I still make sure to keep the place spotless.
Yeah, your kitchen is very clean. What did you do after that?
After about three and a half years at BROZERS', I moved on to THE GOOD VIBES in Nakameguro for about three years. I worked with chefs trained in French cuisine and got to experiment with all sorts of dishes—American, Chinese, French, Italian—for staff meals. They taught me the little details that really make food taste good. I think that’s when my cooking skills really leveled up.
Is that when you opened your own shop?
Yeah. While I was still at BROZERS', I started a clothing brand using my savings to help fund my future shop. I named it “Still Secret,” meaning “the name is still a secret.” When it came time to open, I rebranded to OVERWHELM.
Why did you choose Gakugei-Daigaku for the location?
Mainly because I live nearby. The area around the station and shopping street is busy and good for business, but since we’re into hip-hop—especially underground—we preferred somewhere quieter. When this property popped up, we jumped on it. It’s about a seven-minute walk from the station, so it’s not easy to find, but in a way, it suits us to keep things low-key.
The interior is very stylish—who designed it?
My senpai, Naoya Morishita-san. He now works on major commercial projects, and he's just a really cool guy with a unique style. I’d been asking him for years, and when I finally opened my own place, he squeezed me into his schedule. I gave him full creative control, and he built something that truly reflects who we are. I love it.
What’s it been like running your own place?
It’s way more fun and mentally liberating compared to working for someone else. Of course, I’ve got to support my staff, which is tough but also my top priority.
What’s the concept behind the shop?
It’s a space where I’ve packed in everything I love. I wanted to create a place where people would instantly get a sense of who I am—no verbal intro needed.
What’s your most popular menu item?
The Beef & Broccoli Cheeseburger. It’s inspired by Timberland’s “Beef & Broccoli” field boots—aka “Beef Bro.”
Wow, that’s where the idea came from? When did you start planning to make that burger, and what challenges did you face?
Even when I first started working in burger shops, I knew I had to do it someday. “Beef and broccoli” is a Chinese-American dish in New York, with beef and broccoli stir-fried in oyster sauce. But just slapping that on a burger wouldn’t be exciting, so I experimented with how to make it more delicious and worthy of being our signature item. After a lot of trial and error, I decided to use fried broccoli and even made a special sauce using leftover broccoli stems. It all came together really well.
The texture of the broccoli and that sauce are amazing. Do you have any other special touches with your burgers?
Definitely. Most burgers use ground meat, but we use a “hand-chopped patty.” We take blocks of meat, carefully trimming off fat and sinew, and then chop it into 1.5 cm cubes. It’s like a steak in burger form—super meaty and easy to eat. It’s the style I liked best from my own burger experiences. We use U.S. Black Angus beef.




Who comes up with the menu?
All me. Though with our new location in Nakameguro opening at the end of March, I haven’t had time to come up with new menu for about a month. Normally, I drop one limited-time burger each month.
Tell us about the Nakameguro shop. It opened pretty soon after this one. Was that always the plan?
Not at all. But an exciting opportunity came up and I thought, why not? It’s a bit smaller—around 20 seats—so I’m handling it solo for now.



Have you had any memorable moments since opening?
When Japanese hip-hop artists I’ve admired from afar come in to eat—it’s surreal. Like DJ Muro. I’ve got an old Muro video displayed in the shop, and when he saw it, he was stoked. That made me really happy. Also, when we first opened, burger fanatics and “burger maniacs” told me, “Your shop is the most talked-about in the burger scene right now.” That stuck with me.
Did you know those burger maniacs beforehand?
Yeah, from my previous jobs. I’d see the president of the Burger Association and other well-known foodies around, and we got familiar. When I opened this place, they all came by and congratulated me. They don’t usually play favorites, but I got some really nice compliments.
Are there a lot of burger shops in Tokyo?
As of last year, there were about 9,250 burger shops across Japan. Probably even more now. My shop currently ranks around 90th on Tabelog, and not many places crack the top 100 in their first year.
That’s impressive! Any future goals or dreams?
I want to build more buzz around the Nakameguro shop. There’s a cluster of six apparel brands behind it, and I’d love to collaborate with them. We’re also expanding our own clothing line. I design everything, and we’re planning to release new items—shirts, tees, shorts—next month. We drop new stuff every two months or so.
You do the design too? That’s some serious talent. Any people or brands that inspired you?
Definitely Ohashi-san from The Apartment. I’ve been a fan since college. He just had this aura—made me want to do something cool, too. He used to be at the shop, so we’d chat a lot, even go out for food after closing. He’s been super supportive. When I decided to open my own shop, he was the first person I told.
Now that you’re in that position, are there people coming to you for advice or mentorship?
Yeah, when someone says they want to start something, I always try to listen and grab a meal if I can. My senpai helped me, so I want to do the same for the next generation. I hope that kind of support continues to get passed down.
That’s great. Lastly, any message for people thinking of visiting OVERWHELM for the first time?
You won’t regret it. I promise you’ll walk out feeling better than you expected. We can’t wait to have you.
OVERWHELM HAMBURGER and BAR STAND
Address: 1-16-14 Chuo-cho, Meguro-ku, Tokyo
Phone:03-6451-2400
営業時間: 11:00〜0:00
Website: https://stillsecret.theshop.jp/
Instagram: :@overwhelm_hamburgershop